Books
Business Strategy
Welcome to Business Strategy. This is a unique 6-hour workshop accompanied by a powerful e-learning program. If you need help to create or pursue a business strategy, you have come to the right place. Understand why a great business strategy is built on a big-picture mentality. Learn all the necessary steps for the correct decision-making process. Demystify the ‘why and how’, study the SWOT analysis, learn what strategic thinking is and understandhow to create an effective business strategy. Cut through the noise and gain new insights and tactics. Find out how to implement a successful plan and how to make sure that all your efforts support specific business goals.
The Business Skills textbook includes the following:
- A practical 16-page book written in American English
and packed with tips and advice - Dialogues and texts related to marketing
- Marketing-related terms and standard expressions
- Grammar
- Reading, listening, speaking, writing and pronunciation exercises
The online Teacher’s Book includes the following:
- The Business Strategy book in digital form
- Detailed teaching instructions
- Answers to the exercises
- Downloadable listening tracks
- Extra tips and activities
- Listening transcript
- E-learning texts
The online Self-study Guide includes the following:
- Detailed instructions
- Extra tips
- Answers to the exercises
- Listening transcript
- E-learning texts
The Business Skills E-learning Card includes the following:
- The Business Strategy book in digital and interactive form
- Listening tracks
- Extra interactive texts and exercises
(articles, quizzes, listening practice, etc.) - Extra business vocabulary
- An entertaining educational video with exercises
