Books
Social Media Strategy
This is a unique 6-hour workshop accompanied by a powerful e-learning program. You will find this workshop extremely valuable if you want to implement a successful social media strategy. Discover the basics of social media strategies. Find out how to implement a successful plan, which metrics to watch, and how to make sure that all your social media efforts support specific business goals. Learn how to get to know your audience, use storytelling and create engaging content. Understand why a great social media strategy is built on the big picture mentality. Social Media Strategy skills can play a crucial role in your career.
The Business Skills textbook includes the following:
- A practical 16-page book written in American English
and packed with tips and advice - Dialogues and texts related to marketing
- Marketing-related terms and standard expressions
- Grammar
- Reading, listening, speaking, writing and pronunciation exercises
The online Teacher’s Book includes the following:
- The Social Media Strategy book in digital form
- Detailed teaching instructions
- Answers to the exercises
- Downloadable listening tracks
- Extra tips and activities
- Listening transcript
- E-learning texts
The online Self-study Guide includes the following:
- Detailed instructions
- Extra tips
- Answers to the exercises
- Listening transcript
- E-learning texts
The Business Skills E-learning Card includes the following:
- The Social Media Strategy book in digital and interactive form
- Listening tracks
- Extra interactive texts and exercises
(articles, quizzes, listening practice, etc.) - Extra business vocabulary
- An entertaining educational video with exercises
