Marketing skills can play a crucial role in your career. Discover the basics of marketing and find out how to put the right product in the right place, at the right price, at the right time. Learn how to write a Unique Selling Proposition (USP) Analysis and create a customer-oriented marketing strategy. Market segmentation and the formation of a marketing plan are some of the powerful techniques taught in this 6-hour workshop, which also provides opportunities for discussion and practice. The workshop is suitable for anyone whose knowledge of English is at the pre-intermediate level or higher.
The Business Skills textbook includes the following:
  • A practical 16-page book written in American English
    and packed with tips and advice
  • Dialogues and texts related to marketing
  • Marketing-related terms and standard expressions
  • Grammar
  • Reading, listening, speaking, writing and pronunciation exercises
The online Teacher’s Book includes the following:
  • The Marketing book in digital form
  • Detailed teaching instructions
  • Answers to the exercises
  • Downloadable listening tracks
  • Extra tips and activities
  • Listening transcript
  • E-learning texts
The online Self-study Guide includes the following:
  • Detailed instructions
  • Extra tips
  • Answers to the exercises
  • Listening transcript
  • E-learning texts
Elearning Card
The Business Skills E-learning Card includes the following:
  • The Marketing book in digital and interactive form
  • Listening tracks
  • Extra interactive texts and exercises
    (articles, quizzes, listening practice, etc.)
  • Extra business vocabulary
  • An entertaining educational video with exercises